Audience and Institution Essay

Media gets marketed every day on multiple platforms. A business will spend thousands of dollars in marketing. Marketing is essential in the media industry because people pay attention to eye-catching promotions.

            Walt Disney is known for its heavy promotion.  Adults and kids were Disney’s target audience for Black Panther. To get kids and Marvel fans interested in the movie, they promoted a game called Marvel Contest Champion and created an event for it where one of the actors participated in it. Disney used synergy because Marvel fans were already playing the game and would be more inclined to watch the movie if there was a game version of Black Panther.

            Another Disney movie with great promotion is Beauty and the Beast. This live-action movie needed a lot of marketing. People could watch the original instead of paying to see the live-action in theatres, so Disney had to get them interested. Instead of synergizing, they spent most of their marketing budget in cross-promotion. The Bachelor had a special edition Beauty and the Beast theme episode where the live-action casts, Luke Evans and Josh Gad, hosted it. Fans of The Bachelor would be spending their money more on the movie because of this episode. Getting to know the actors, even for a small amount of time, has audiences wanting to see films.

            Marketing, however, can cause a company to lose a lot of money. A movie studio called STX Entertainment spent between $45 million and $50 million on their promotions. The movie did not do well, so STX lost more money than they earned. They tried to promote this movie heavily, but the time it came out was not the best. It came right after Endgame, and Detective Pokemon premiered five days after. Young audiences gravitated to those two movies because they are part of big franchises. STX targeted the right audience at the wrong time, so their gross income was low. Movie studios and production companies need to know the best time to target viewers, or their movies will suffer huge losses because another movie promoted at the right time.

            Marketing is a crucial part of films. A movie will flop if it gets targeted incorrectly and receives the wrong push. Marketing can determine how much money a movie can make for the initial premiere and opening week.

Extract Practice: Game of Thrones Essay

Component II-Question I

The director is trying to convey a sense of seriousness throughout the extract. The director wants the audience to feel a melancholy mood. The genre being conveyed is political fiction. The theme behind the extract is that most people need logistics and won’t believe in birthright alone. It means there needs to be more evidence given to convince people to follow someone they don’t know much of. Leaders need to prove themselves ready for people to believe in them. There might be a good cause their fighting for, but without concrete unquestionable facts behind the leader, not many will help them with their goal. The director uses camera angle and movements, sound, editing, and mis-en-scene to deliver the message.

The author’s vision is portrayed in the extract. The camera angles and movements, sound, editing, and mis-en-scene helps viewers visually see the message and hear it. The message is given life once the director uses them.

An aerial shot is used in the first scene of the extract. The aerial shot is the view of the boat entering the shores of a kingdom. The shot revealed were the men on the boat are heading and how small they are compared to their destination. The watchers would feel a sense of insignificance and looking at the shot. The score of the extract is also in this scene. The music starts playing when the boat starts entering the shores of the kingdom. An impending doom is noticed when the music starts playing. The readers are inclined to believe something bad and or serious is going to happen.

Graphic matches are used to give the audience an idea of a place, object, or person. In the third scene, a spartan statue is seen in aerial view, and it jump cuts to the next scene, which is the Iron Bank. Game of Thrones wants people to correlate the strong spartan statue to the Iron Bank. The watchers are persuaded to believe the Iron Bank is unpersuaded by political views and only cares about military strength and logistics.

There are only three main actors in the last two scenes. All the actors in the scenes are men. By having men as the only actors in the scene, the show depicts how misogynistic medieval times were. The viewers notice how only the men are fit to lead. Additionally, the main lighting used in the extract is low key lighting. In the Iron Bank the only lighting is dim. A dark and critical mood can be picked up from the dim lighting in the Iron Bank. The audience can physically see there is a shift in mood from when light is shining on the kingdom compared to the almost darkroom in the Iron Bank. There are no signs that would confuse viewers as to what type of business will be made in the Iron Bank.

The final scene is of the actors having a dialogue. The dialogue is about who should rule on the Iron Throne and the seven kingdoms. A serious conversation is taking place and viewers can pick up the tone and diction used in the conversation. The unfriendly tones lead viewers to believe the discussion is significant and will decide someone’s fate. Dialogue and close-ups are used together. Game of Thrones shows an actor’s face depending on which side is talking. The watchers see how each actor felt when looking at their faces. The director wanted people to know the importance of the discussion based on the actors’ facial features. Multiple shot reverse shots are also used in the last scene. The shots switch to different actors depending on who has command of the situation. This proves who was dominating the conversation and allowed watchers to gauge everyone’s demeanor. The director is trying to persuade the audience to believe in the person who is taking over the exchange.

All these film techniques prove why the director’s vision is about leadership needing to be validated. Leaders need to stand up in what they believe in and not let others push them around. For a leader to be unwavering of their beliefs they need to be serious in important situations. If the mood is always playful, then people will not think that person who wants to be a leader is fit to lead.

Extract Practice: Game of Thrones TEA

1.     Theme of Extract

As you watch the extract the first time (when you are not allowed to write) figure out the theme and meaning behind the extract. It should be summed up in 4-5 sentences.

The theme behind the extract is that most people need logistics and won’t believe in birthright alone. It means there needs to be more evidence given to convince people to follow someone they don’t know much of. Leaders need to prove themselves ready for people to believe in them. There might be a good cause their fighting for, but without concrete unquestionable facts behind the leader, not many will help them with their goal.

2.     Pick 8 Terms from your list. 2 from each area. Write them down here.

1.     Aerial Shot

2.     Close-up

3.     Score (entering)

4.     Dialogue (conversing)

5.     Actors (Men)

6.     Fast-paced editing

7.     Shot reverse shot

8.     Low key lighting (inside the iron bank)

3.     Write down the Example of how your Term was used in the Extract.

1.     Arial Shot: the view showing the boat entering the kingdom

2.     Close-up: the faces of the men in Iron Bank during their discussion

3.     Score: The music played while the boat was entering

4.     Dialogue: The conversation the men had about who is fit to lead

5.     Actors: All the actors are men

6.     Graphic match: The view of the spartan statue to the view of the Iron Bank

7.     Shot reverse shot: Switching back and forth from one side of the table to the next depending on who talked

8.     Low key lighting: the dim lighting in the Iron Bank

4.     Write down the Analysis of why the Term and the Example help construct meaning within the theme that you came up with.

1. Aerial shot: The shot revealed were the men on the boat are heading and how small they are compared to their destination. The watchers would feel a sense of insignificance and looking at the shot.

2. Close-up: The watchers saw how each actor felt when looking at their faces. Game of Thrones wanted people to know the importance of the discussion based on the actors’ facial features.

3. Score: An impending doom is noticed when the music starts playing. The readers are inclined to believe something bad and or serious is going to happen.

4. Dialogue: A serious conversation is taking place and viewers can pick up the tone and diction used in the conversation. The unfriendly tones lead viewers to believe the discussion is significant and will decide someone’s fate.

5. Actors: By having men as the only actors in the scene, the show depicts how misogynistic medieval times were. The viewers notice how only the men are fit to lead.

6. Graphic match: Game of Thrones wants people to correlate the strong spartan statue to the Iron Bank. The watchers are persuaded to believe the Iron Bank is unpersuaded by political views and only cares about military strength and logistics.

7. Shot reverse shot: This proved who was dominating the conversation and allowed watchers to gauge everyone’s demeanor. Game of Thrones is trying to persuade the audience to believe in the person who is taking over the exchange.

8. Low key lighting: A dark and critical mood can be picked up from the dim lighting in the Iron Bank. The audience can physically see there is a shift in mood from when light is shining on the kingdom compared to the almost darkroom in the Iron Bank. There are no signs that would confuse viewers as to what type of business will be made in the Iron Bank.

5.     Write complete sentences using your T.E.A. Put together your Term, Example, and Analysis to make a complete sentence.

1.     An aerial shot is used in the first scene of the extract. The aerial shot is the view of the boat entering the shores of a kingdom. The shot revealed were the men on the boat are heading and how small they are compared to their destination. The watchers would feel a sense of insignificance and looking at the shot.

2.     Game of Thrones uses multiple close-ups in the last scene in the extract. The actors’ faces are seen while they have a meeting in the Iron Bank. The watchers saw how each actor felt when looking at their faces. Game of Thrones wanted people to know the importance of the discussion based on the actors’ facial features.

3.     The score of the extract starts in the first scene. The music starts playing when the boat starts entering the shores of the kingdom. An impending doom is noticed when the music starts playing. The readers are inclined to believe something bad and or serious is going to happen.

4.     The final scene is of the actors having a dialogue. The dialogue is about who should rule on the Iron Throne and the seven kingdoms. A serious conversation is taking place and viewers can pick up the tone and diction used in the conversation. The unfriendly tones lead viewers to believe the discussion is significant and will decide someone’s fate.

5.     There are only three main actors in the last two scenes. All the actors in the scenes are men. By having men as the only actors in the scene, the show depicts how misogynistic medieval times were. The viewers notice how only the men are fit to lead.

6.     Graphic matches are used to give the audience an idea of a place, object, or a person. In the third, scene a spartan statue is seen in aerial view and it jump cuts to the next scene, which is the Iron Bank. Game of Thrones wants people to correlate the strong spartan statue to the Iron Bank. The watchers are persuaded to believe the Iron Bank is unpersuaded by political views and only cares about military strength and logistics.

7.     Multiple shot reverse shots are in the last scene. The shots switch to different actors depending on who has command of the situation. This proves who was dominating the conversation and allowed watchers to gauge everyone’s demeanor. Game of Thrones is trying to persuade the audience to believe in the person who is taking over the exchange.

8.     The main lighting used in the extract is low key lighting. In the Iron Bank the only lighting is dim. A dark and critical mood can be picked up from the dim lighting in the Iron Bank. The audience can physically see there is a shift in mood from when light is shining on the kingdom compared to the almost darkroom in the Iron Bank. There are no signs that would confuse viewers as to what type of business will be made in the Iron Bank.

Extract Practice: Game of Thrones Sound and Mis-en-scene

Sound

1.     Diegetic (the birds)

2.     Non-Diegetic (the music)

3.     Ambient  (the music)

4.     Dialogue (them conversing)

5.     Score (scene entering)

6.     Sound motif  (Music during the entering)

7.     Diegetic (the water)

8.     Non- Diegetic (thumping)

9.     Diegetic (boots on floor)

10.  Diegetic (door closing)

Mis En Scene

1.     Location (the sea and the iron bank)

2.     Set design (the iron bank emptiness)

3.     Costume (Mideavel)

4.     Makeup (prosthetic hand)

5.     High key lighting (light shining on the kingdom)

6.     Low key lighting (inside iron bank)

7.     Props (rope and barrels on the ship)

8.     Low key lighting (out on the sea)

9.     Actors (Men)

10.  Props (the table with big chairs and bench stools)

Extract Practice: Game of Thrones CAMS

Camera Angles, Movement, Shots

1.     Aerial shot

2.     Close-up

3.     Master shot

4.     Mid-shot

5.     Long shot

6.     Establishing shot

7.     Two-shot

8.     Point of view shot

9.     Track

10.   Zoom

Editing

1.     Shot/reverse shot

2.     Jumpcut

3.     Eyeline match

4.     Action match

5.     Cutting

6.     Fast-paced editing

7.     Long take

8.     Cross-cutting

9.     Graphic match

10.  Dissolve

CCR: Interview

Here is the interview of the makers:

Final Task: Movie

Here is the music video my group members and I made: Click here to view the movie

Music Video

Here is the music video my group and I made: Click here to watch music video

Comercial Video

Here is the commercial me and my group members made.

Filming Blog: Library

My group members and I had to change our original filming location from Broward College to the African-American Research Library because Broward College was closed. Lot's of places were closing quickly because of COVID-19. My group members and I were scrambling to find a location to finish filming our movie. Luckily I was able to find the research library. When we went to the library we asked the receptionist for a room to rent out. Since not that many people were in the library, we were able to stay in the study room for as long as we needed it. We spent about 2-3 hours at the library.  We filmed our CCR first since it would take the longest. I was the camera person while my group members answered questions and my actress interviewed my group members. The interview took 15 mins, but there were a lot of takes.  After that the last scenes for the movie were filmed. The scenes were quick to film and didn't require so many takes. I was able to combine the required camera angles and shots into 3 scenes. It was a very productive filming day and we didn't need to film anymore so it was our last.

Re-Editing Blog

I reviewed all the audio in the movie with my group.  We were able to see which audio needed to be increased. Only two scenes needed to be increased.  The ransom scene and the clues scene are the only audio needing to be found.

I had to reduce the background noise.  When that happened, the wind in the video was heard only a little bit.  I raised the audio to the highest level it can be. The audio now seems a bit more clearer than before.

There are a few scenes that are missing from the video. Some of those scenes are the victim's friends talking about the situation. It will be edited later once the scenes are filmed next week. The scenes will be added in-between the scenes that are already edited.

Today my group and I reviewed the camera techniques we need to put in the scenes we're filming. The group that reviewed us said we needed a close-up, medium shot, high angle, low angle, shot reverse shot, eye-line match, action match, and non-diegetic sound in editing.  My group and I reviewed our video after looking at the camera techniques. Some of the techniques the other group said we need are in the video, so my group and I are focusing on certain ones.

There is a change in script for the scenes needed to be filmed.  A few more lines are added to some scenes. Also, a scene got added into the script making it three scenes in total needing to be filmed. The script change is not anything major that will drastically change the movie, it will instead enhance the movie.

Reshoot Blog

My group and I didn't do any reshoots. When we got our peer-review paper,  it said the only thing we needed to fix was audio. The person who peer-reviewed my video said the dialogue was hard to hear. I can try increasing the sound of the dialogue. If it doesn't help, I will have my actresses do voiceovers. The only hard part about doing the voiceover is getting the sound to sync correctly with the video.  It's hard to film a video where dialogue is the main part and have people voiceover scenes accurately enough where people can't even tell.  It will be a great challenge for me to fix the dialogue audio. Hopefully, I can fix it so that the movie still turns out great.

I planned to film the few scenes I have left with my actresses next Tuesday. That gives me and my group members enough time to get our props together. I will also be working on the audio and the title sequences during this time. I want to add some cool green screens to the title sequences just before the establishing shot. Luckily pushing back the filming schedule doesn't interfere with the entire schedule. Between 2-5 scenes are left to film. My group and I can finish filming the rest of the scenes in one day. The movie will be done way ahead of the due date. The movie is due sometime in April. The movie should be done with filming and editing by the end of March. Having the movie done early gives me enough time to edit the movie professionally.

Peer Review

I did peer reviews recently. I reviewed a girl's video. Her video was only 22 seconds long. There wasn't much I could say about the video. It was too short for me to give enough comments. What I did like about the video is the natural lighting that was used. Also how the video so far seemed natural. She used lighting that fit the scene which is great. The acting didn't seem too forced.  The camera angles got the best shots of the scenes.

What she needs to do to make her movie better is to first finish it. She needs to have at least 1:50 done. She needs some background music at the beginning of her video so there isn't just silence. Dialogue needs to be in the video. There should be some dialogue in the movie so that it's not boring. The titles in the movie should be fixed and more should be added. Not all of the titles that are supposed to be in the movie are there. Also, the ones that are in there are not all in the right order.  Overall the movie needs to be finished. If the movie was finished maybe the only things that would need to be fixed are the titles.

Editing Blog: The Dumping Process

After recording some scenes, I dumped all the videos onto my laptop. Now I need to review what I have. If there's not enough footage then reshoots will be done. I will start editing the titles today. Tomorrow I will then edit the rest of the scenes with my group members.  I plan on looking for some green screen effects. I can add to the title screen so that my pitch does not get confusing. I plan on getting a blood dripping effect and a static effect. I want viewers to immediately feel a bit weary/scared. I also want to grab their attention within the first second.  I believe editing effects help make films more interesting. Editing this video with the special effects I am thinking of will improve my editing skills immensely.  It will take me a few days to fully edit how I want. Any free time I have will need to be used in editing the movie. I have until Tuesday to finish editing so I will have to work quickly. 

Filming In Bad Weather

This weekend my group and I filmed scene 1. Changes in the actors had to be made. My male actor got in an accident just a few minutes before filming started. The weather was also awful. It would rain on off to the point where locations had to be changed to keep the actresses and the equipment dry. The location changed from an open field to an ally. The location change was great for an establishing shot. The filming process forever. People kept talking around us. Some would stop where we are looking to see what's going on. It didn't help that two of my actresses were wearing masks and holding another actress. I believe they thought a kidnapping was really happening. I directed and videotaped the first scene. It was really fun filming the first scene. I was able to direct my actresses to get a lot of good footage. Now I will start editing the title scene. Hopefully, my idea for the title scene can be done.

Filming Blog

Last weekend my group and I did not film. Instead, we took the week to prepare our props. I bought the rope we need to tie up the victim. I would tie the victim up loosely so they don't get any rope burns. If any rope burns happen, there will be a first-aid kit on the scene to treat it. I bought a lime green rope so that when filming, viewers can clearly see the victim is tied up. Having bright colors to standout helps viewers see the important ideas in a movie. It also can give viewers hints to a bigger picture. This Saturday will be the first day of filming. I will bring the rope and my laptop because my laptop will be another prop used in the movie. Hopefully, the shots I take will be good enough for no reshoots. If there need to be more contents I will film reshoots just so there are good shots for editing scenes. The plan for filming is that it will take about five hours. This includes breaks, rehearsing a few scenes, and filming. I want to make sure we have everything need to film the first few parts of the movie. I made it five hours so actors can have time to get their lines and parts right. Also, I checked the weather for Saturday and it said it was going to be really hot. I want to make sure everyone feels comfortable and they're hydrated. No one can function when they are extremely hot. I want to prevent anyone from getting either a heatstroke or passing out.

Planning Blog: Storyboard

Today, my group members and I are constructing the storyboard that will present the scenes of the movies in detail. Each box is drawn out to emphasize the particular scene in greater detail. The scenes are stretched out to capture each set of movements, angles, and actions that will be displayed on the screen. In total, there were ten sheets of storyboard paper that were used to capture each moment within the film in great detail. For each box, the drawings display the setting of the scene that is particularly being filmed. Additionally, the storyboard will contain details as to what is currently happening in the scene. The storyboard will also address the type of transition each scene will undergo, as well as, state visually where the title will be positioned. Overall, the storyboard will present each scene that will be played out in the movie but in the form of a sketch. Visually seeing how each scene will be portrayed allows the group to see if any rearrangements need to be made or any tweaks to the scenes. Creating the storyboard will, not only display how each scene will play out but also allow for mistakes to be handled early and for readjustments.

Planning Blog: Key Information

Today our group created a Google slide presentation that displays the basic information that is needed for our final project. Specifically, we included information that would show who is being recorded on screen, where the movie will take place, the schedule for filming and safety procedures on set. By including this type of information, not only does it organize how our group will operate, but it allows potential actors to know that our group is serious about the filming. Writing down the setting of the film and the actors who'll partake in the film organizes the filming process to be smoother. By including the schedule within the presentation, it allows for our group to set aside days that will be used solely just for filming. Additionally, scheduling allows for our group to set aside days for gathering up props, costumes, and to edit footages that is already obtained. By adding the health and safety precautions, it allows for our group to be well prepared in case any accident were to occur during the filming process. With having a full plan ahead, the filming and editing process will be a bit easier and smoother compared to if someone were to film a movie without a full set of plans. If, in the end, changes needs to be made then our group could easily go back to the Google slide presentation and tweak the old plan with the new. In general, the Google slide presentation will allow every group member, including actors for filming, be fully prepared for any obstacle to come in the way and to be fully prepared for the filming our final project.

Planning Blog: Title

Today our group is constructing a Google slide presentation that displays the organization of the titles. The presentation includes key information regarding how the title will look and function. For instance, the information on the slideshow will include the color, size and spacing of the font. Additionally, the presentation will also include information regarding how long the title will be presented for and how the title will first enter and exit on screen. By creating the Google slide, the group will obtain the format of the movie titles in an organized manner. The Google slide will neatly show everything that our team wants to include as the movie title for the final project. Therefore, minimal mistakes would be made since the format of each movie title is presented clearly and chronologically within the presentation. If any kind of error were to occur, our group could easily go back to the presentation and review the original format of the movie titles. To add on, if any group member were to come up with a better visual representation of how the movie title should be we could easily go back to the presentation and make quick adjustments. Overall, creating Google slides showcasing all of our ideas and plans for the movie title will, in the end, be more beneficial.

Planning Blog: Shooting Script

Today our group is creating a Google slides presentation showcasing all of the camera movements, angles and shots. Each slide shows the different scenes of the movie broken down. As of now, there are a total of 10 scenes that are broken down specifically. Each scene is planned out to closely match the final product of the project. Creating the Google slide presentation will allow each group member to understand what is going to happen within the following scenes. The Google slides shows what each scene contains and what will be implemented. To add on, the Google slide presentation will allow for minimal mistakes to occur when the time of filming arrives. If there comes a time when a scene doesn't flow with another, changes could be made easily by going back to the breakdown analysis. Overall, creating the Google slides will organize all of the scenes to make it easier to comprehend. Lastly, the presentation will show in details all of the camera movements, angles and shots each scene is supposed to be made up of.