Wednesday, May 6, 2020

Audience and Institution Essay

Media gets marketed every day on multiple platforms. A business will spend thousands of dollars in marketing. Marketing is essential in the media industry because people pay attention to eye-catching promotions.

            Walt Disney is known for its heavy promotion.  Adults and kids were Disney’s target audience for Black Panther. To get kids and Marvel fans interested in the movie, they promoted a game called Marvel Contest Champion and created an event for it where one of the actors participated in it. Disney used synergy because Marvel fans were already playing the game and would be more inclined to watch the movie if there was a game version of Black Panther.

            Another Disney movie with great promotion is Beauty and the Beast. This live-action movie needed a lot of marketing. People could watch the original instead of paying to see the live-action in theatres, so Disney had to get them interested. Instead of synergizing, they spent most of their marketing budget in cross-promotion. The Bachelor had a special edition Beauty and the Beast theme episode where the live-action casts, Luke Evans and Josh Gad, hosted it. Fans of The Bachelor would be spending their money more on the movie because of this episode. Getting to know the actors, even for a small amount of time, has audiences wanting to see films.

            Marketing, however, can cause a company to lose a lot of money. A movie studio called STX Entertainment spent between $45 million and $50 million on their promotions. The movie did not do well, so STX lost more money than they earned. They tried to promote this movie heavily, but the time it came out was not the best. It came right after Endgame, and Detective Pokemon premiered five days after. Young audiences gravitated to those two movies because they are part of big franchises. STX targeted the right audience at the wrong time, so their gross income was low. Movie studios and production companies need to know the best time to target viewers, or their movies will suffer huge losses because another movie promoted at the right time.

            Marketing is a crucial part of films. A movie will flop if it gets targeted incorrectly and receives the wrong push. Marketing can determine how much money a movie can make for the initial premiere and opening week.

Friday, April 24, 2020

Extract Practice: Game of Thrones Essay

Component II-Question I
The director is trying to convey a sense of seriousness throughout the extract. The director wants the audience to feel a melancholy mood. The genre being conveyed is political fiction. The theme behind the extract is that most people need logistics and won’t believe in birthright alone. It means there needs to be more evidence given to convince people to follow someone they don’t know much of. Leaders need to prove themselves ready for people to believe in them. There might be a good cause their fighting for, but without concrete unquestionable facts behind the leader, not many will help them with their goal. The director uses camera angle and movements, sound, editing, and mis-en-scene to deliver the message.
The author’s vision is portrayed in the extract. The camera angles and movements, sound, editing, and mis-en-scene helps viewers visually see the message and hear it. The message is given life once the director uses them.
An aerial shot is used in the first scene of the extract. The aerial shot is the view of the boat entering the shores of a kingdom. The shot revealed were the men on the boat are heading and how small they are compared to their destination. The watchers would feel a sense of insignificance and looking at the shot. The score of the extract is also in this scene. The music starts playing when the boat starts entering the shores of the kingdom. An impending doom is noticed when the music starts playing. The readers are inclined to believe something bad and or serious is going to happen.
Graphic matches are used to give the audience an idea of a place, object, or person. In the third scene, a spartan statue is seen in aerial view, and it jump cuts to the next scene, which is the Iron Bank. Game of Thrones wants people to correlate the strong spartan statue to the Iron Bank. The watchers are persuaded to believe the Iron Bank is unpersuaded by political views and only cares about military strength and logistics.
There are only three main actors in the last two scenes. All the actors in the scenes are men. By having men as the only actors in the scene, the show depicts how misogynistic medieval times were. The viewers notice how only the men are fit to lead. Additionally, the main lighting used in the extract is low key lighting. In the Iron Bank the only lighting is dim. A dark and critical mood can be picked up from the dim lighting in the Iron Bank. The audience can physically see there is a shift in mood from when light is shining on the kingdom compared to the almost darkroom in the Iron Bank. There are no signs that would confuse viewers as to what type of business will be made in the Iron Bank.
The final scene is of the actors having a dialogue. The dialogue is about who should rule on the Iron Throne and the seven kingdoms. A serious conversation is taking place and viewers can pick up the tone and diction used in the conversation. The unfriendly tones lead viewers to believe the discussion is significant and will decide someone’s fate. Dialogue and close-ups are used together. Game of Thrones shows an actor’s face depending on which side is talking. The watchers see how each actor felt when looking at their faces. The director wanted people to know the importance of the discussion based on the actors’ facial features. Multiple shot reverse shots are also used in the last scene. The shots switch to different actors depending on who has command of the situation. This proves who was dominating the conversation and allowed watchers to gauge everyone’s demeanor. The director is trying to persuade the audience to believe in the person who is taking over the exchange.
All these film techniques prove why the director’s vision is about leadership needing to be validated. Leaders need to stand up in what they believe in and not let others push them around. For a leader to be unwavering of their beliefs they need to be serious in important situations. If the mood is always playful, then people will not think that person who wants to be a leader is fit to lead.



Extract Practice: Game of Thrones TEA

1.     Theme of Extract
As you watch the extract the first time (when you are not allowed to write) figure out the theme and meaning behind the extract. It should be summed up in 4-5 sentences.
The theme behind the extract is that most people need logistics and won’t believe in birthright alone. It means there needs to be more evidence given to convince people to follow someone they don’t know much of. Leaders need to prove themselves ready for people to believe in them. There might be a good cause their fighting for, but without concrete unquestionable facts behind the leader, not many will help them with their goal.






2.     Pick 8 Terms from your list. 2 from each area. Write them down here.
1.     Aerial Shot

2.     Close-up

3.     Score (entering)

4.     Dialogue (conversing)

5.     Actors (Men)

6.     Fast-paced editing

7.     Shot reverse shot

8.     Low key lighting (inside the iron bank)


3.     Write down the Example of how your Term was used in the Extract.

1.     Arial Shot: the view showing the boat entering the kingdom

2.     Close-up: the faces of the men in Iron Bank during their discussion

3.     Score: The music played while the boat was entering

4.     Dialogue: The conversation the men had about who is fit to lead

5.     Actors: All the actors are men

6.     Graphic match: The view of the spartan statue to the view of the Iron Bank

7.     Shot reverse shot: Switching back and forth from one side of the table to the next depending on who talked

8.     Low key lighting: the dim lighting in the Iron Bank


4.     Write down the Analysis of why the Term and the Example help construct meaning within the theme that you came up with.
1. Aerial shot: The shot revealed were the men on the boat are heading and how small they are compared to their destination. The watchers would feel a sense of insignificance and looking at the shot.

2. Close-up: The watchers saw how each actor felt when looking at their faces. Game of Thrones wanted people to know the importance of the discussion based on the actors’ facial features.

3. Score: An impending doom is noticed when the music starts playing. The readers are inclined to believe something bad and or serious is going to happen.

4. Dialogue: A serious conversation is taking place and viewers can pick up the tone and diction used in the conversation. The unfriendly tones lead viewers to believe the discussion is significant and will decide someone’s fate.

5. Actors: By having men as the only actors in the scene, the show depicts how misogynistic medieval times were. The viewers notice how only the men are fit to lead.

6. Graphic match: Game of Thrones wants people to correlate the strong spartan statue to the Iron Bank. The watchers are persuaded to believe the Iron Bank is unpersuaded by political views and only cares about military strength and logistics.

7. Shot reverse shot: This proved who was dominating the conversation and allowed watchers to gauge everyone’s demeanor. Game of Thrones is trying to persuade the audience to believe in the person who is taking over the exchange.

8. Low key lighting: A dark and critical mood can be picked up from the dim lighting in the Iron Bank. The audience can physically see there is a shift in mood from when light is shining on the kingdom compared to the almost darkroom in the Iron Bank. There are no signs that would confuse viewers as to what type of business will be made in the Iron Bank.


5.     Write complete sentences using your T.E.A. Put together your Term, Example, and Analysis to make a complete sentence.
1.     An aerial shot is used in the first scene of the extract. The aerial shot is the view of the boat entering the shores of a kingdom. The shot revealed were the men on the boat are heading and how small they are compared to their destination. The watchers would feel a sense of insignificance and looking at the shot.


2.     Game of Thrones uses multiple close-ups in the last scene in the extract. The actors’ faces are seen while they have a meeting in the Iron Bank. The watchers saw how each actor felt when looking at their faces. Game of Thrones wanted people to know the importance of the discussion based on the actors’ facial features.


3.     The score of the extract starts in the first scene. The music starts playing when the boat starts entering the shores of the kingdom. An impending doom is noticed when the music starts playing. The readers are inclined to believe something bad and or serious is going to happen.


4.     The final scene is of the actors having a dialogue. The dialogue is about who should rule on the Iron Throne and the seven kingdoms. A serious conversation is taking place and viewers can pick up the tone and diction used in the conversation. The unfriendly tones lead viewers to believe the discussion is significant and will decide someone’s fate.


5.     There are only three main actors in the last two scenes. All the actors in the scenes are men. By having men as the only actors in the scene, the show depicts how misogynistic medieval times were. The viewers notice how only the men are fit to lead.


6.     Graphic matches are used to give the audience an idea of a place, object, or a person. In the third, scene a spartan statue is seen in aerial view and it jump cuts to the next scene, which is the Iron Bank. Game of Thrones wants people to correlate the strong spartan statue to the Iron Bank. The watchers are persuaded to believe the Iron Bank is unpersuaded by political views and only cares about military strength and logistics.


7.     Multiple shot reverse shots are in the last scene. The shots switch to different actors depending on who has command of the situation. This proves who was dominating the conversation and allowed watchers to gauge everyone’s demeanor. Game of Thrones is trying to persuade the audience to believe in the person who is taking over the exchange.


8.     The main lighting used in the extract is low key lighting. In the Iron Bank the only lighting is dim. A dark and critical mood can be picked up from the dim lighting in the Iron Bank. The audience can physically see there is a shift in mood from when light is shining on the kingdom compared to the almost darkroom in the Iron Bank. There are no signs that would confuse viewers as to what type of business will be made in the Iron Bank.



Extract Practice: Game of Thrones Sound and Mis-en-scene

Sound

1.     Diegetic (the birds)

2.     Non-Diegetic (the music)

3.     Ambient  (the music)

4.     Dialogue (them conversing)

5.     Score (scene entering)

6.     Sound motif  (Music during the entering)

7.     Diegetic (the water)

8.     Non- Diegetic (thumping)

9.     Diegetic (boots on floor)

10.  Diegetic (door closing)

Mis En Scene

1.     Location (the sea and the iron bank)

2.     Set design (the iron bank emptiness)

3.     Costume (Mideavel)

4.     Makeup (prosthetic hand)

5.     High key lighting (light shining on the kingdom)

6.     Low key lighting (inside iron bank)

7.     Props (rope and barrels on the ship)

8.     Low key lighting (out on the sea)

9.     Actors (Men)

10.  Props (the table with big chairs and bench stools)

Extract Practice: Game of Thrones CAMS

Camera Angles, Movement, Shots

1.     Aerial shot

2.     Close-up

3.     Master shot

4.     Mid-shot

5.     Long shot

6.     Establishing shot

7.     Two-shot

8.     Point of view shot

9.     Track

10.   Zoom


Editing

1.     Shot/reverse shot

2.     Jumpcut

3.     Eyeline match

4.     Action match

5.     Cutting

6.     Fast-paced editing

7.     Long take

8.     Cross-cutting

9.     Graphic match

10.  Dissolve

Audience and Institution Essay

Media gets marketed every day on multiple platforms. A business will spend thousands of dollars in marketing. Marketing is essential in the ...